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Midori Sushi: a new look for 27 years of authentic sushi in Austin

An Austin sushi restaurant established in 1999 and a searchable 210-item menu. Search impressions rose 65% from one three-day window to the next, and the average position moved from 10.4 to 8.5.

A bento box and a cup of green tea on a table in a bright Japanese dining room with shoji screens

The shop

Midori Sushi has served sushi in Northwest Austin, Texas since 1999.

The menu is the product

We worked from the restaurant's official menu: ten source images, which became 24 sections and 210 entries, including beverages and the separate gluten-free preparations.

Where the standard and gluten-free versions differ in price, both prices are kept. Where the official menu does not list a price, such as lunch and bento details, we did not fill the gap with a guess. The page points guests to the hours and the phone instead.

Guests can filter by category and search by dish name or ingredient. Search runs in the browser, so it costs the restaurant nothing per query.

Two directions

  • Washi & Bento: large food photography, paper panels and a layout that borrows the compartments of a bento box.
  • Timber & Tradition: warm timber, a sushi boat, and a scroll story that counts up to 1999.

Both directions include a switch to pause motion, respect the system's reduced motion setting, and work without JavaScript. Ordering stays with the restaurant's official ordering services. The site links to them.

Search performance, updated September 28

Latest 3 days vs. the 3 before · Search Console, Sep 22–27, 2026

Impressions
2,662Up 65%From 1,615 on Sep 22–24
Queries at #1 on Google
12Including “sushi roll”, “sushi near us” and “sushi cedar park tx”
“sushi near me” impressions
from 185 to 4792.6×Average position 10.1 → 8.9

Whole domain. On Google's first page for 111 queries. Clicks rose from 46 to 64. September 26–27 are preliminary.

The search figures compare September 25–27, 2026 with September 22–24, in Pacific time, retrieved from Search Console on September 28. September 26 and 27 are still preliminary. The totals include HTTP and HTTPS pages on the production domain and its www host, aggregated by page, and exclude staging hosts.

"sushi near me" showed the site 479 times in the latest three days, up from 185, at an average position of 8.9, up from 10.1. The search "sushi" averaged 7.0, up from 7.9. The site reached Google's first page for 111 queries, and clicks rose from 46 to 64. The figures are domain totals, including the restaurant's existing search history.

On September 25 we added a guide to nearby landmarks, expanded the About page with the family behind the restaurant, resubmitted the sitemap to Google and answered 38 guest reviews on the Google Business Profile. The rise came after those changes. Three days of data cannot show which change caused it.

The menu gets read

GA4 setup checks ran on September 23, so these figures start after them. From September 25 to 27, 78 people opened the menu page and spent about two minutes there on average. 20 of them used the category filters and 6 searched the menu. 29 people clicked through to order on ChowNow, 21 of them after finding the site on Google. These are clicks toward an order, not completed orders.

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